Ambition Gap
Your "Ambition Gap" is Growing
Your "Ambition Gap" is Growing
Your "Ambition Gap" is Growing
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Year
There is a growing gap between how fast you want to move and how fast your systems allow. That gap is operational, not personal.
Year
There is a growing gap between how fast you want to move and how fast your systems allow. That gap is operational, not personal.
Year
There is a growing gap between how fast you want to move and how fast your systems allow. That gap is operational, not personal.
Client
Canvas Collective, an emerging art gallery
Client
Canvas Collective, an emerging art gallery
Client
Canvas Collective, an emerging art gallery
Industry
Art
Industry
Art
Industry
Art
Project Duration
6 weeks
Project Duration
6 weeks
Project Duration
6 weeks
Intro
Where it shows
Missed deadlines
Stalled growth
Firefighting mode
Strategy drift
Objective
To reimagine the Fresh Beginnings brand from the ground up — including strategy, visual identity, packaging, and website — with the goal of creating a cohesive experience that connects with conscious consumers and builds long-term brand trust.
Challenge
Their original branding lacked focus and failed to express the emotional and ethical values behind the product. The team needed to bridge the gap between "healthy" and "approachable," while building a scalable visual system for future product expansion.
Result
Post-launch, the rebrand received glowing feedback from customers and retail buyers alike. Web traffic more than doubled in the first 30 days, and the packaging redesign led to a 27% increase in wholesale inquiries. Fresh Beginnings now leads with a confident, purpose-driven identity across all touchpoints.
Latest Projects
Ambition Gap
Your "Ambition Gap" is Growing
Your "Ambition Gap" is Growing
Your "Ambition Gap" is Growing
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Year
There is a growing gap between how fast you want to move and how fast your systems allow. That gap is operational, not personal.
Year
There is a growing gap between how fast you want to move and how fast your systems allow. That gap is operational, not personal.
Year
There is a growing gap between how fast you want to move and how fast your systems allow. That gap is operational, not personal.
Client
Canvas Collective, an emerging art gallery
Client
Canvas Collective, an emerging art gallery
Client
Canvas Collective, an emerging art gallery
Industry
Art
Industry
Art
Industry
Art
Project Duration
6 weeks
Project Duration
6 weeks
Project Duration
6 weeks
Intro
Where it shows
Missed deadlines
Stalled growth
Firefighting mode
Strategy drift
Objective
To reimagine the Fresh Beginnings brand from the ground up — including strategy, visual identity, packaging, and website — with the goal of creating a cohesive experience that connects with conscious consumers and builds long-term brand trust.
Challenge
Their original branding lacked focus and failed to express the emotional and ethical values behind the product. The team needed to bridge the gap between "healthy" and "approachable," while building a scalable visual system for future product expansion.
Result
Post-launch, the rebrand received glowing feedback from customers and retail buyers alike. Web traffic more than doubled in the first 30 days, and the packaging redesign led to a 27% increase in wholesale inquiries. Fresh Beginnings now leads with a confident, purpose-driven identity across all touchpoints.
Latest Projects
Ambition Gap
Your "Ambition Gap" is Growing
Your "Ambition Gap" is Growing
Your "Ambition Gap" is Growing
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Year
There is a growing gap between how fast you want to move and how fast your systems allow. That gap is operational, not personal.
Year
There is a growing gap between how fast you want to move and how fast your systems allow. That gap is operational, not personal.
Year
There is a growing gap between how fast you want to move and how fast your systems allow. That gap is operational, not personal.
Client
Canvas Collective, an emerging art gallery
Client
Canvas Collective, an emerging art gallery
Client
Canvas Collective, an emerging art gallery
Industry
Art
Industry
Art
Industry
Art
Project Duration
6 weeks
Project Duration
6 weeks
Project Duration
6 weeks
Intro
Where it shows
Missed deadlines
Stalled growth
Firefighting mode
Strategy drift
Objective
To reimagine the Fresh Beginnings brand from the ground up — including strategy, visual identity, packaging, and website — with the goal of creating a cohesive experience that connects with conscious consumers and builds long-term brand trust.
Challenge
Their original branding lacked focus and failed to express the emotional and ethical values behind the product. The team needed to bridge the gap between "healthy" and "approachable," while building a scalable visual system for future product expansion.
Result
Post-launch, the rebrand received glowing feedback from customers and retail buyers alike. Web traffic more than doubled in the first 30 days, and the packaging redesign led to a 27% increase in wholesale inquiries. Fresh Beginnings now leads with a confident, purpose-driven identity across all touchpoints.