about
about
Your Digital Infrastructure Partner
Your Digital Infrastructure Partner
Experienced in Solving the Ambition Gap
Our Story
From day one, Loophole was shaped by the founders’ shared belief that robust digital infrastructure should be practical, approachable, and accessible for all businesses. Bringing a diverse range of backgrounds, from small business to enterprise, the team combines their broad knowledge of universal business problems to create solutions that work for all stakeholders.
Our Story
From day one, Loophole was shaped by the founders’ shared belief that robust digital infrastructure should be practical, approachable, and accessible for all businesses. Bringing a diverse range of backgrounds, from small business to enterprise, the team combines their broad knowledge of universal business problems to create solutions that work for all stakeholders.
Our Story
From day one, Loophole was shaped by the founders’ shared belief that robust digital infrastructure should be practical, approachable, and accessible for all businesses. Bringing a diverse range of backgrounds, from small business to enterprise, the team combines their broad knowledge of universal business problems to create solutions that work for all stakeholders.
Our Mission
Our mission is to build infrastructure that removes friction from businesses without adding complexity. We believe automation should feel invisible – seamlessly fitting into the background of your day-to-day operations. By listening first and designing second, we ensure our solutions match your processes instead of forcing you to adapt to ours.
Our Mission
Our mission is to build infrastructure that removes friction from businesses without adding complexity. We believe automation should feel invisible – seamlessly fitting into the background of your day-to-day operations. By listening first and designing second, we ensure our solutions match your processes instead of forcing you to adapt to ours.
Our Mission
Our mission is to build infrastructure that removes friction from businesses without adding complexity. We believe automation should feel invisible – seamlessly fitting into the background of your day-to-day operations. By listening first and designing second, we ensure our solutions match your processes instead of forcing you to adapt to ours.
Our Values
We keep people in the loop and solve real, practical problems, measuring automation by relief as much as speed. We are candid about trade-offs, design around your existing tools, and prioritize what actually works over flashy features. Our success is defined by long-term trust, measurable ROI, and tools that quietly run in the background so you can focus on what matters.
Our Values
We keep people in the loop and solve real, practical problems, measuring automation by relief as much as speed. We are candid about trade-offs, design around your existing tools, and prioritize what actually works over flashy features. Our success is defined by long-term trust, measurable ROI, and tools that quietly run in the background so you can focus on what matters.
Our Values
We keep people in the loop and solve real, practical problems, measuring automation by relief as much as speed. We are candid about trade-offs, design around your existing tools, and prioritize what actually works over flashy features. Our success is defined by long-term trust, measurable ROI, and tools that quietly run in the background so you can focus on what matters.
Meet Our Team
Meet Our Team
Meet Our Team
Professionals at Your Service
Archer Lawrence
Co-Founder, CEO
Archer Lawrence leads sales, business development, partnerships, and client strategy. Prior to Loophole, Archer spent four years in the events industry where he built internal automations and trained teams on practical automation workflows.
Archer Lawrence
Co-Founder, CEO
Archer Lawrence leads sales, business development, partnerships, and client strategy. Prior to Loophole, Archer spent four years in the events industry where he built internal automations and trained teams on practical automation workflows.
Archer Lawrence
Co-Founder, CEO
Archer Lawrence leads sales, business development, partnerships, and client strategy. Prior to Loophole, Archer spent four years in the events industry where he built internal automations and trained teams on practical automation workflows.
Noah Latsch
Co-Founder, CTO
Noah leads client engagements and the development of all custom automation solutions. Prior to Loophole, Noah spent five years at LinkedIn installing, optimizing, and scaling automated systems.
Noah Latsch
Co-Founder, CTO
Noah leads client engagements and the development of all custom automation solutions. Prior to Loophole, Noah spent five years at LinkedIn installing, optimizing, and scaling automated systems.
Noah Latsch
Co-Founder, CTO
Noah leads client engagements and the development of all custom automation solutions. Prior to Loophole, Noah spent five years at LinkedIn installing, optimizing, and scaling automated systems.
Sean Sakaguchi
Co-Founder, COO
Sean advises clients on workflow design, operational optimization, and financial strategy. Prior to Loophole, Sean spent over a decade in financial advisory and operational restructuring for companies, governments, and investors, with more than $200 billion in executed transaction experience.
Sean Sakaguchi
Co-Founder, COO
Sean advises clients on workflow design, operational optimization, and financial strategy. Prior to Loophole, Sean spent over a decade in financial advisory and operational restructuring for companies, governments, and investors, with more than $200 billion in executed transaction experience.
Sean Sakaguchi
Co-Founder, COO
Sean advises clients on workflow design, operational optimization, and financial strategy. Prior to Loophole, Sean spent over a decade in financial advisory and operational restructuring for companies, governments, and investors, with more than $200 billion in executed transaction experience.
Monea Swain
Industry Advisor
Monea brings over eight years of experience in the events industry, primarily in catering sales and event coordination. She advises Loophole Automation on industry dynamics, relationship development, and real-world operator needs, helping shape how the company engages and supports its clients.
Monea Swain
Industry Advisor
Monea brings over eight years of experience in the events industry, primarily in catering sales and event coordination. She advises Loophole Automation on industry dynamics, relationship development, and real-world operator needs, helping shape how the company engages and supports its clients.
Monea Swain
Industry Advisor
Monea brings over eight years of experience in the events industry, primarily in catering sales and event coordination. She advises Loophole Automation on industry dynamics, relationship development, and real-world operator needs, helping shape how the company engages and supports its clients.
Learn More About Loophole
Learn About Loophole
Learn More About Loophole
Founder Fireside Chat
Our Founding
"…where a lifelong friendship
met a family-run business."
"…where a lifelong friendship meets a family-run business."
Our Founding
Our Founding
Founded in Seattle, Washington
2015 (Highschool)
2025
Archer Lawrence and Noah Latsch's story began in sixth grade, when daily walks home from school turned into a friendship built on curiosity, creativity, and comedy. That knack for creative entertainment carried through to high school, where they launched The Wolf Pack, a DJing and apparel business that showed they could tune into an audience’s needs and use their community-first approach to deliver unique experiences for their customers.
In college, they built Floyd & Flea, a vintage clothing pop-up shop that placed a cultural stake in the Bellingham art community. Their events hosted thrifted clothing and jewelry, as well as live music, paintings, and sculptures from local artists. The success of the company reinforced the value of identifying an opportunity in the community, executing fast, and managing all the moving parts of a small operation.
These experiences weren’t just creative projects; they were the training ground for a shared philosophy: listen first, work closely with the community, and focus on delivering excellent customer experiences.
Years later, their paths had diverged significantly… or so they thought. Noah found his place as an Instructional Designer at Linkedin, and Archer as an AI Automation Specialist at Foodz Catering. Coincidentally, as friends comparing notes on how they used automation in their work, they kept discovering that the operational challenges each company faced were strikingly similar. Businesses big and small were grappling with the same inefficiencies and repetitive tasks, and they saw an opportunity to bring enterprise‑level automation to small businesses at an affordable rate using emerging low‑code and AI tools.
Drawing on Archer’s operational insights from events, and Noah’s technological expertise from LinkedIn, the two began brainstorming ways to build tools that solved these challenges while focusing heavily on the people that were experiencing them. Archer’s cousin, Sean, joined the conversation early in the founding of the business, bringing his background in business optimization and organizational restructuring to help shape a company foundation that would be both efficient and scalable for the kinds of businesses Loophole hoped to serve.
In January 2025, that conversation became Loophole Automation – where a lifelong friendship met a family-run business.
From day one, Loophole was shaped by the founders’ shared belief that automation should be practical, approachable, and accessible for small businesses. What began as a few projects built in a living room quickly turned into a growing portfolio of solutions delivering real relief for clients across industries. The same principles they applied in their earliest ventures – listen first, build second, and make the fix feel effortless – still guide the company today, whether working with a small local business or a multi-state enterprise.
about
about
Your Digital Infrastructure Partner
Your Digital Infrastructure Partner
Experienced in Solving the Ambition Gap
Our Story
From day one, Loophole was shaped by the founders’ shared belief that robust digital infrastructure should be practical, approachable, and accessible for all businesses. Bringing a diverse range of backgrounds, from small business to enterprise, the team combines their broad knowledge of universal business problems to create solutions that work for all stakeholders.
Our Story
From day one, Loophole was shaped by the founders’ shared belief that robust digital infrastructure should be practical, approachable, and accessible for all businesses. Bringing a diverse range of backgrounds, from small business to enterprise, the team combines their broad knowledge of universal business problems to create solutions that work for all stakeholders.
Our Story
From day one, Loophole was shaped by the founders’ shared belief that robust digital infrastructure should be practical, approachable, and accessible for all businesses. Bringing a diverse range of backgrounds, from small business to enterprise, the team combines their broad knowledge of universal business problems to create solutions that work for all stakeholders.
Our Mission
Our mission is to build infrastructure that removes friction from businesses without adding complexity. We believe automation should feel invisible – seamlessly fitting into the background of your day-to-day operations. By listening first and designing second, we ensure our solutions match your processes instead of forcing you to adapt to ours.
Our Mission
Our mission is to build infrastructure that removes friction from businesses without adding complexity. We believe automation should feel invisible – seamlessly fitting into the background of your day-to-day operations. By listening first and designing second, we ensure our solutions match your processes instead of forcing you to adapt to ours.
Our Mission
Our mission is to build infrastructure that removes friction from businesses without adding complexity. We believe automation should feel invisible – seamlessly fitting into the background of your day-to-day operations. By listening first and designing second, we ensure our solutions match your processes instead of forcing you to adapt to ours.
Our Values
We keep people in the loop and solve real, practical problems, measuring automation by relief as much as speed. We are candid about trade-offs, design around your existing tools, and prioritize what actually works over flashy features. Our success is defined by long-term trust, measurable ROI, and tools that quietly run in the background so you can focus on what matters.
Our Values
We keep people in the loop and solve real, practical problems, measuring automation by relief as much as speed. We are candid about trade-offs, design around your existing tools, and prioritize what actually works over flashy features. Our success is defined by long-term trust, measurable ROI, and tools that quietly run in the background so you can focus on what matters.
Our Values
We keep people in the loop and solve real, practical problems, measuring automation by relief as much as speed. We are candid about trade-offs, design around your existing tools, and prioritize what actually works over flashy features. Our success is defined by long-term trust, measurable ROI, and tools that quietly run in the background so you can focus on what matters.
Meet Our Team
Meet Our Team
Meet Our Team
Professionals at Your Service
Archer Lawrence
Co-Founder, CEO
Archer Lawrence leads sales, business development, partnerships, and client strategy. Prior to Loophole, Archer spent four years in the events industry where he built internal automations and trained teams on practical automation workflows.
Archer Lawrence
Co-Founder, CEO
Archer Lawrence leads sales, business development, partnerships, and client strategy. Prior to Loophole, Archer spent four years in the events industry where he built internal automations and trained teams on practical automation workflows.
Archer Lawrence
Co-Founder, CEO
Archer Lawrence leads sales, business development, partnerships, and client strategy. Prior to Loophole, Archer spent four years in the events industry where he built internal automations and trained teams on practical automation workflows.
Noah Latsch
Co-Founder, CTO
Noah leads client engagements and the development of all custom automation solutions. Prior to Loophole, Noah spent five years at LinkedIn installing, optimizing, and scaling automated systems.
Noah Latsch
Co-Founder, CTO
Noah leads client engagements and the development of all custom automation solutions. Prior to Loophole, Noah spent five years at LinkedIn installing, optimizing, and scaling automated systems.
Noah Latsch
Co-Founder, CTO
Noah leads client engagements and the development of all custom automation solutions. Prior to Loophole, Noah spent five years at LinkedIn installing, optimizing, and scaling automated systems.
Sean Sakaguchi
Co-Founder, COO
Sean advises clients on workflow design, operational optimization, and financial strategy. Prior to Loophole, Sean spent over a decade in financial advisory and operational restructuring for companies, governments, and investors, with more than $200 billion in executed transaction experience.
Sean Sakaguchi
Co-Founder, COO
Sean advises clients on workflow design, operational optimization, and financial strategy. Prior to Loophole, Sean spent over a decade in financial advisory and operational restructuring for companies, governments, and investors, with more than $200 billion in executed transaction experience.
Sean Sakaguchi
Co-Founder, COO
Sean advises clients on workflow design, operational optimization, and financial strategy. Prior to Loophole, Sean spent over a decade in financial advisory and operational restructuring for companies, governments, and investors, with more than $200 billion in executed transaction experience.
Monea Swain
Industry Advisor
Monea brings over eight years of experience in the events industry, primarily in catering sales and event coordination. She advises Loophole Automation on industry dynamics, relationship development, and real-world operator needs, helping shape how the company engages and supports its clients.
Monea Swain
Industry Advisor
Monea brings over eight years of experience in the events industry, primarily in catering sales and event coordination. She advises Loophole Automation on industry dynamics, relationship development, and real-world operator needs, helping shape how the company engages and supports its clients.
Monea Swain
Industry Advisor
Monea brings over eight years of experience in the events industry, primarily in catering sales and event coordination. She advises Loophole Automation on industry dynamics, relationship development, and real-world operator needs, helping shape how the company engages and supports its clients.
Learn More About Loophole
Learn About Loophole
Learn More About Loophole
Founder Fireside Chat
Our Founding
"…where a lifelong friendship
met a family-run business."
"…where a lifelong friendship meets a family-run business."
Our Founding
Our Founding
Founded in Seattle, Washington
2015 (Highschool)
2025
Archer Lawrence and Noah Latsch's story began in sixth grade, when daily walks home from school turned into a friendship built on curiosity, creativity, and comedy. That knack for creative entertainment carried through to high school, where they launched The Wolf Pack, a DJing and apparel business that showed they could tune into an audience’s needs and use their community-first approach to deliver unique experiences for their customers.
In college, they built Floyd & Flea, a vintage clothing pop-up shop that placed a cultural stake in the Bellingham art community. Their events hosted thrifted clothing and jewelry, as well as live music, paintings, and sculptures from local artists. The success of the company reinforced the value of identifying an opportunity in the community, executing fast, and managing all the moving parts of a small operation.
These experiences weren’t just creative projects; they were the training ground for a shared philosophy: listen first, work closely with the community, and focus on delivering excellent customer experiences.
Years later, their paths had diverged significantly… or so they thought. Noah found his place as an Instructional Designer at Linkedin, and Archer as an AI Automation Specialist at Foodz Catering. Coincidentally, as friends comparing notes on how they used automation in their work, they kept discovering that the operational challenges each company faced were strikingly similar. Businesses big and small were grappling with the same inefficiencies and repetitive tasks, and they saw an opportunity to bring enterprise‑level automation to small businesses at an affordable rate using emerging low‑code and AI tools.
Drawing on Archer’s operational insights from events, and Noah’s technological expertise from LinkedIn, the two began brainstorming ways to build tools that solved these challenges while focusing heavily on the people that were experiencing them. Archer’s cousin, Sean, joined the conversation early in the founding of the business, bringing his background in business optimization and organizational restructuring to help shape a company foundation that would be both efficient and scalable for the kinds of businesses Loophole hoped to serve.
In January 2025, that conversation became Loophole Automation – where a lifelong friendship met a family-run business.
From day one, Loophole was shaped by the founders’ shared belief that automation should be practical, approachable, and accessible for small businesses. What began as a few projects built in a living room quickly turned into a growing portfolio of solutions delivering real relief for clients across industries. The same principles they applied in their earliest ventures – listen first, build second, and make the fix feel effortless – still guide the company today, whether working with a small local business or a multi-state enterprise.
about
about
Your Digital Infrastructure Partner
Your Digital Infrastructure Partner
Experienced in Solving the Ambition Gap
Our Story
From day one, Loophole was shaped by the founders’ shared belief that robust digital infrastructure should be practical, approachable, and accessible for all businesses. Bringing a diverse range of backgrounds, from small business to enterprise, the team combines their broad knowledge of universal business problems to create solutions that work for all stakeholders.
Our Story
From day one, Loophole was shaped by the founders’ shared belief that robust digital infrastructure should be practical, approachable, and accessible for all businesses. Bringing a diverse range of backgrounds, from small business to enterprise, the team combines their broad knowledge of universal business problems to create solutions that work for all stakeholders.
Our Story
From day one, Loophole was shaped by the founders’ shared belief that robust digital infrastructure should be practical, approachable, and accessible for all businesses. Bringing a diverse range of backgrounds, from small business to enterprise, the team combines their broad knowledge of universal business problems to create solutions that work for all stakeholders.
Our Mission
Our mission is to build infrastructure that removes friction from businesses without adding complexity. We believe automation should feel invisible – seamlessly fitting into the background of your day-to-day operations. By listening first and designing second, we ensure our solutions match your processes instead of forcing you to adapt to ours.
Our Mission
Our mission is to build infrastructure that removes friction from businesses without adding complexity. We believe automation should feel invisible – seamlessly fitting into the background of your day-to-day operations. By listening first and designing second, we ensure our solutions match your processes instead of forcing you to adapt to ours.
Our Mission
Our mission is to build infrastructure that removes friction from businesses without adding complexity. We believe automation should feel invisible – seamlessly fitting into the background of your day-to-day operations. By listening first and designing second, we ensure our solutions match your processes instead of forcing you to adapt to ours.
Our Values
We keep people in the loop and solve real, practical problems, measuring automation by relief as much as speed. We are candid about trade-offs, design around your existing tools, and prioritize what actually works over flashy features. Our success is defined by long-term trust, measurable ROI, and tools that quietly run in the background so you can focus on what matters.
Our Values
We keep people in the loop and solve real, practical problems, measuring automation by relief as much as speed. We are candid about trade-offs, design around your existing tools, and prioritize what actually works over flashy features. Our success is defined by long-term trust, measurable ROI, and tools that quietly run in the background so you can focus on what matters.
Our Values
We keep people in the loop and solve real, practical problems, measuring automation by relief as much as speed. We are candid about trade-offs, design around your existing tools, and prioritize what actually works over flashy features. Our success is defined by long-term trust, measurable ROI, and tools that quietly run in the background so you can focus on what matters.
Meet Our Team
Meet Our Team
Meet Our Team
Professionals at Your Service
Archer Lawrence
Co-Founder, CEO
Archer Lawrence leads sales, business development, partnerships, and client strategy. Prior to Loophole, Archer spent four years in the events industry where he built internal automations and trained teams on practical automation workflows.
Archer Lawrence
Co-Founder, CEO
Archer Lawrence leads sales, business development, partnerships, and client strategy. Prior to Loophole, Archer spent four years in the events industry where he built internal automations and trained teams on practical automation workflows.
Archer Lawrence
Co-Founder, CEO
Archer Lawrence leads sales, business development, partnerships, and client strategy. Prior to Loophole, Archer spent four years in the events industry where he built internal automations and trained teams on practical automation workflows.
Noah Latsch
Co-Founder, CTO
Noah leads client engagements and the development of all custom automation solutions. Prior to Loophole, Noah spent five years at LinkedIn installing, optimizing, and scaling automated systems.
Noah Latsch
Co-Founder, CTO
Noah leads client engagements and the development of all custom automation solutions. Prior to Loophole, Noah spent five years at LinkedIn installing, optimizing, and scaling automated systems.
Noah Latsch
Co-Founder, CTO
Noah leads client engagements and the development of all custom automation solutions. Prior to Loophole, Noah spent five years at LinkedIn installing, optimizing, and scaling automated systems.
Sean Sakaguchi
Co-Founder, COO
Sean advises clients on workflow design, operational optimization, and financial strategy. Prior to Loophole, Sean spent over a decade in financial advisory and operational restructuring for companies, governments, and investors, with more than $200 billion in executed transaction experience.
Sean Sakaguchi
Co-Founder, COO
Sean advises clients on workflow design, operational optimization, and financial strategy. Prior to Loophole, Sean spent over a decade in financial advisory and operational restructuring for companies, governments, and investors, with more than $200 billion in executed transaction experience.
Sean Sakaguchi
Co-Founder, COO
Sean advises clients on workflow design, operational optimization, and financial strategy. Prior to Loophole, Sean spent over a decade in financial advisory and operational restructuring for companies, governments, and investors, with more than $200 billion in executed transaction experience.
Monea Swain
Industry Advisor
Monea brings over eight years of experience in the events industry, primarily in catering sales and event coordination. She advises Loophole Automation on industry dynamics, relationship development, and real-world operator needs, helping shape how the company engages and supports its clients.
Monea Swain
Industry Advisor
Monea brings over eight years of experience in the events industry, primarily in catering sales and event coordination. She advises Loophole Automation on industry dynamics, relationship development, and real-world operator needs, helping shape how the company engages and supports its clients.
Monea Swain
Industry Advisor
Monea brings over eight years of experience in the events industry, primarily in catering sales and event coordination. She advises Loophole Automation on industry dynamics, relationship development, and real-world operator needs, helping shape how the company engages and supports its clients.
Learn More About Loophole
Learn About Loophole
Learn More About Loophole
Founder Fireside Chat
Our Founding
"…where a lifelong friendship
met a family-run business."
"…where a lifelong friendship meets a family-run business."
Our Founding
Our Founding
Founded in Seattle, Washington
2015 (Highschool)
2025
Archer Lawrence and Noah Latsch's story began in sixth grade, when daily walks home from school turned into a friendship built on curiosity, creativity, and comedy. That knack for creative entertainment carried through to high school, where they launched The Wolf Pack, a DJing and apparel business that showed they could tune into an audience’s needs and use their community-first approach to deliver unique experiences for their customers.
In college, they built Floyd & Flea, a vintage clothing pop-up shop that placed a cultural stake in the Bellingham art community. Their events hosted thrifted clothing and jewelry, as well as live music, paintings, and sculptures from local artists. The success of the company reinforced the value of identifying an opportunity in the community, executing fast, and managing all the moving parts of a small operation.
These experiences weren’t just creative projects; they were the training ground for a shared philosophy: listen first, work closely with the community, and focus on delivering excellent customer experiences.
Years later, their paths had diverged significantly… or so they thought. Noah found his place as an Instructional Designer at Linkedin, and Archer as an AI Automation Specialist at Foodz Catering. Coincidentally, as friends comparing notes on how they used automation in their work, they kept discovering that the operational challenges each company faced were strikingly similar. Businesses big and small were grappling with the same inefficiencies and repetitive tasks, and they saw an opportunity to bring enterprise‑level automation to small businesses at an affordable rate using emerging low‑code and AI tools.
Drawing on Archer’s operational insights from events, and Noah’s technological expertise from LinkedIn, the two began brainstorming ways to build tools that solved these challenges while focusing heavily on the people that were experiencing them. Archer’s cousin, Sean, joined the conversation early in the founding of the business, bringing his background in business optimization and organizational restructuring to help shape a company foundation that would be both efficient and scalable for the kinds of businesses Loophole hoped to serve.
In January 2025, that conversation became Loophole Automation – where a lifelong friendship met a family-run business.
From day one, Loophole was shaped by the founders’ shared belief that automation should be practical, approachable, and accessible for small businesses. What began as a few projects built in a living room quickly turned into a growing portfolio of solutions delivering real relief for clients across industries. The same principles they applied in their earliest ventures – listen first, build second, and make the fix feel effortless – still guide the company today, whether working with a small local business or a multi-state enterprise.